Today’s guest post is from Rebel Brown who will be speaking on the topic “Neuroscience in Business” at next week’s Louisiana SHRM State Conference on Human Resources.
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Whether you’re running HR for a smaller business or are the Chief Human Resources Officer in a larger corporation, you’re focused on humans in business. Creativity, engagement, performance and satisfaction are driven by our human minds. Thanks to neuroscience, every organization has the opportunity to leverage the power of our human minds to create competitive advantage.
That’s why neuroscience is so exciting for HR professionals. Finally, we can understand what makes our employees, teams and organization tick.
We can use this understanding to create human excellence.
A Mind Design for Every Human
Who we are, what we think and how we act is driven by our mindware, the designs and programs that run our human brains. No two humans have the same mindware or mind design. Hence no two humans have the same perceptions, thought processes, communication styles, motivational responses or behaviors.
Whether we’re making a decision about our strategy, designing a new product promotion, selling to a new prospect or solving a problem for a customer, our unique individual mindware drives our decisions, behaviors and beliefs.
We can’t and don’t separate our human minds from our business minds. That’s why understanding the intricacies of our human mind design is key to fueling human excellence within our organizations.
Thanks to neuroscience, human resources and business leaders can now leverage the technology of our minds to fuel excellence in individuals, teams and across the organization.
Upside Down and Inside Out
Discoveries in neuroscience are turning traditional beliefs about our human minds, about what drives us to think, respond and act, upside down and inside out.
For example, we are not the conscious, logical, rational beings we’ve all been led to believe. Quantum biologists have now proven that over 95% of our decisions and behaviors are driven by our unconscious minds. Our conscious minds don’t even know it’s happening.
Our unconscious minds filter our information, determine our perception of the world around us and automatically trigger our responses.
- Motivated or not so much?
- Able to concentrate or distracted?
- Clear communication or misunderstood?
- The right job fit or a mismatch?
When we identify the mind design of each employees’ unconscious mindware, we gain powerful insights into human motivation, performance, satisfaction and so much more.
Human Resources: The Center of Human Excellence
Applying neuroscience to business creates a huge opportunity for Human Resources.
Who is better positioned to leverage the power of the human mind to fuel human excellence within our organizations?
Applying the knowledge of Mind Designs within our organizations brings a new level of performance. Just imagine:
- Every employee feeling understood by their leaders, motivated to perform, clear about their role and responsibilities, eager to collaborate with others, filled with fresh ideas and excited at the prospect of another day on the job.
- Hiring the best fits for your organization, based on the fundamental mind characteristics that make each team successful. Training people knowing they will excel in their ultimate role.
- Every leader knowing exactly how to communicate, motivate and lead their individual team members to create breakout results.
All of this and so much more is possible with the application of neuroscience in business.
Human resources is poised to take the lead in this powerful new world, acquiring the knowledge and expertise to radically shift the way we think about and work with employees, teams, customers and every human who touches our organization.
The opportunity is now for HR. Excellence is all in our minds. We simply have to step into that opportunity.
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To learn more about the Power of Neuroscience to Transform Human Resources, attend Rebel’s concurrent session at the LA SHRM Conference, Monday April 7, 2014 at 10:30 am. Attendees will learn about the power of our minds to create excellence and experience the insights provided by our Mind Designs, up close and personally.
